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RUNNING SME BUSINESSES SUCCESSFULLY WORKSHOP

Introduction

With the relevant commercial knowledge and some amount of capital it is easy to set up a business. However, to run a business successfully some basic skills are necessary to grow it from strength to strength.

The aim of this 5 half-day (or 2-day) workshop series is to provide the know-how to set up a small business and to impart the basics skills of managing a business competently.

Key Learning

At the end of the workshop, participants will:

  1. Learn how to set up a small business
  2. Acquire basic management skills to run a business
  3. Learn about marketing strategies and how to apply them ?developing a marketing plan
  4. Learn how to sell and master the fears of selling
  5. Understand costing techniques and their applications in managing profitability
  6. Understand the significance of cashflow
  7.  

Training Methodology

  • Highly interactive via power-point demonstrations
  • Highly practical and experiential with worksheets
  • Use of powerful audio clips
  • Lively and informative Q&A sessions
  • Highly informative and practical course notes for reference

Programme

Day 1

Introduction to the world of business. What resources do you need to start a business? Identify business to venture into based on skills, knowledge and passion. How to acquire skills & knowledge. Importance of knowing economic vs market trends.

Day 2

Who do you intend to target as your customers? The dogma of satisfying your customers needs vs creating a desire. The use of customer surveys. Designing customer survey forms.

Day 3

What is marketing? Why is marketing important. Differentiating your product/service. Promoting branding and values. Developing simple but effective promotional packages.

Day 4

Know your maths - basic costing to determine profitability. Know how to distinguish between fixed and variable costs. What is opportunity cost? Learn different costing methods.

Day 5

Where to set up your business. Location, location, location. Closing the deal ?overcome the fear of selling. Up-selling and cross- selling. Understand that sales = cashflow.

 


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