Asian LifeSkills Centre
Skills Training
Open Menu Leadership Skills
Open Menu Project Management Skills
Open Menu Change Management Skills
Open Menu Management Development Skills
Open Menu Interpersonal Communication Skills
Open Menu Human Resource Management Skills
Open Menu Marketing Skills
Open Menu Negotiating Skills
Open Menu Presentation Skills
Open Menu Public Relation Skills
Open Menu Customer Service Skills
Open Menu Selling Skills
Open Menu Profiling Skills
Open Menu Grooming Skills
Open Menu Motivational Skills
Open Menu Networking Skills
Open Menu Intercultural Skills
Open Menu Speaking Skills
Open Menu Entrepreneurship Skills
Open Menu Teaching & Training Skills
Open Menu Workplace Safety Skills
Open Menu Property Management Skills
Open Menu Parenting Skills
Open Menu Reading Skills
Open Menu English Skills
Open Menu Singing Skills
Open Menu Creative Art Skills
Open Menu Character Development Skills
 General Equiries:
 T 6534 3433 F 6534 1800 
 info@asianlifeskills.com
Marketing for non Marketing Managers (2 Days)

Course Outline
This is a highly practical approach to the core elements of the Marketing approach which looks to embrace the wider business disciplines with a view to encouraging the interaction between departments and thereby reduce the ‘silo’ management effect of departments working independently.

Who should attend
Anyone whose job has an interface with Marketing or who desires to understand the role of Marketing in a business

Course Objectives

  • Have an overview of the role of marketing
  • Be able to understand how my job interfaces with Marketing
  • Understand the role of marketing
  • See the benefits of adopting a marketing approach
  • Understand my customers and their needs

Course Overview

As the Marketing approach is adopted by more organisations from charities to financial services so there is a need for everyone in the organisation to understand exactly what Marketing is and how their particular job function interacts with the Marketing approach. 

Key areas to be covered in the programme and documentation

Company drivers
  • Understanding the drivers of your company
  • Identifying the best approach to your business
  • The key elements of a marketing oriented company
The Marketing approach to business
  • The essential ingredients of the marketing approach
  • The role of marketing in relation to other departments
Adopting a Marketing led approach to business
  • Understanding the key elements of Marketing
  • An integrated approach to business planning
  • Integrating marketing with the other business disciplines
Understanding the basics of Marketing
  • Putting customers at the heart of the business
  • The four P’s of Marketing
  • Adding three additional P’s for the service industry
Making it work
  • Understanding how marketing affects what I do
  • Everyone is responsible for Marketing
Working towards a customer focussed business
  • Adopting a company wide approach to the business
  • Building the company’s future

Course Methodology

The course uses a variety of stimuli including case studies, group and individual exercises, tutor input and class discussion. This mix ensures that each participant can learn at their own pace and in their preferred learning style. Benchmarking with best practices is also used to bring to life the theories and tools.


Copyright 2005-2013 Asian LifeSkills. All Rights Reserved.
Designed and Crafted by monVOGUE.com.