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 General Equiries:
 T 6534 3433 F 6534 1800
Influence and Persuasion Power Tools Workshop

In this intensive workshop participants will learn how to persuade people at work and in their personal lives.  They will learn how to project a powerful first impression that will impress from the get-go.  They will learn to distinguish different types of influence and how to maximize their own influence.  Finally, participants will learn a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.  This workshop is suitable for anyone, but is especially useful for managers, supervisors, and sales professionals.


  • Understand the relationship between power, influence, and persuasion
  • Understand the fundamental principles of persuasion
  • Determine the types of power and influence you have and how to get more
  • Create powerful first impressions that really do impress others
  • Learn how to increase your credibility
  • Harness the power of words, pictures, and stories to be more persuasive
  • Unleash your passion and your inner voice
  • Master a variety of techniques to persuade others in everyday situations


  • Presentation/discussion
  • Interactive sessions
  • Role plays
  • Videos

Workshop Outline
The workshop content is as follows:

  • Introduction
    • Power, Influence, and Persuasion
    • Fundamental Principles of Persuasion
  • Influence and Power
    • Five Types of Power
      • The power you have, and how to get more
    • First Impressions that Really Impress
      • The Window of Opportunity
      • The Halo Effect
      • Likeability
      • Reciprocity    
  • The Art of Persuasion
    • Three Elements of Persuasion: Logic, Credibility, and Passion
    • Organizing Your Main Ideas
    • It’s All About Timing: Primacy, Recency, and Peak-End Effects
    • The Dynamics of Choice
      • Maximizers and satisficers
      • Framing alternatives
    • Compared to What?
      • Contrast
      • Persuasion by the numbers: using figures and statistics
    • Bonding: The Power of Consistency and Commitment
    • Power Words
      • Persuasive words and concepts
      • Active and passive voice
    • Pictures and Stories
    • Discovering Your Inner Voice

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