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 T 6534 3433 F 6534 1800
Intercultural understanding (in the Middle East)

The world is becoming a global village. The development of technology has enabled a constant flow of information and ideas across boundaries. Communication is faster and more available than ever. The development of transportation has also increased face-toface contact with people from different cultural backgrounds immensely. Widespread population migrations have changed the demographics of several nations and new intercultural identities and communities have been born. Cultural diversity and multiculturalism are the realities of working and domestic life everywhere. There is ample opportunity for misunderstandings and poor communication in the international and multi-cultural business community. Both will have negative effects on people and businesses.

Who should attend?
Expatriates, Families relocating abroad, Managing Directors, Senior Managers, Directors, Department Heads, everyone who is interested in touch with the international and multicultural business community

Course Objectives

  • Develop an understanding of the target culture's values, customs and etiquette and their possible impact on work and social life
  • Guidelines and tools on how to adapt and deal with cultural differences
  • Prepare to work with new colleagues from different nationalities
  • Learn about do’s and dont’s in your host country
  • How to react in conflict situations
  • How the difference could become an advantage


  • Power Point lecture
  • Role-plays
  • Videos
  • Group Discussions
  • Partner Exercises

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